TMCF required a UX-first redesign to improve program discoverability and donation conversions. We reorganized content, simplified donation flows, and improved accessibility to increase engagement and donations across stakeholder audiences.
TMCF
Nonprofit website redesign and UX overhaul to improve usability, donation flows, and content organization across programs and stakeholders.
Project Summary
Challenge
Confusing navigation and low engagement with programs and donation flows that limited fundraising.
Approach
UX-first redesign, donation funnel optimization, content reorganization, and accessibility fixes to improve conversions.
Execution
Information architecture overhaul, donation flow improvements, accessibility updates, and content cleanup.
Results
Donations rose, program engagement increased, and users found relevant content faster, improving stakeholder outcomes and fundraising efficiency across campaigns.